Threads is no Twitter, yet?

Tyler Hackbart
2 min readDec 28, 2023
Photo by Christin Hume on Unsplash

X (formerly Twitter) has faced a challenging and uncertain journey to reach its current state of a wasteland of social networking platforms. Despite a significant number of people abandoning X, there is still a high level of usage and the platform remains active. This can be attributed to Twitter’s unique position in the social networking category, outlasting others that became niche or faded away, such as Hey or even Facebook.com.

When Facebook announced Threads, I was excited to have a similar platform in another place. However, sometimes the grass is not greener on the other side. Unfortunately, Threads doesn’t fulfill all the requirements, given the large amount of content generated and almost two simple UI.

I decided to open a business on Threads, and the process of verification was quite cumbersome, similar to setting up a business on Instagram (which makes sense considering their connection). After following a few people, I expected to see some activity.

However, there were no impressions, clicks, or views. It seemed that my lack of activity may have been the reason, but typically, there are some ghost or automated bot interactions that boost metrics during the first few months. Making it feel worth continuing on posting.

Sadly, that wasn’t the case for this site. Due to its early days and a focus on individuals rather than the whole network, most people’s feeds resemble Facebook in 2008 — more personal and less engaging. Your feed is dictated by the people or businesses you follow, being inserted into other feeds to show exposure needs a follow before that starts to happen. Causing someone with 0 follows to see 0 growth.

While Facebook continues to add more features to its product, I hope that one day Threads will align with its promise of being a Twitter killer by offering more features. For now, I will continue to test the waters and hope for better results in the future.

--

--